You’ve probably been told a thousand times that you should write content for your website, emails or social media posts. But if you’re anything like me, the thought of doing it is almost immediately stymied by the question of what to write. Well, today no more!
I’ve compiled a list which is self-explanatory. All you need to do is pick a topic you feel you could write about and go for it!
- A day in the life. Pick someone in your business who does something interesting. For example, a day in the life of a upholsterer, project manager, barista, etc.
- An x-day training sequence
- Answers to the classic objections you get to buying your service/product
- Be a newshound and report on an exhibition, conference or mastermind group
- Breaking news in your industry
- Case studies and company success stories
- Compare your product with alternatives
- Compile your previous writing into an eBook
- Debunk the myth of...
- Gather resource links on the Internet your prospects would find useful
- Get a contribution/comment from your customers
- Identify what people are typing in to find you using Google Analytics and use those keywords as a springboard into new posts and articles
- Interview yourself, your client or a supplier
- Key dates in the industry
- Report on some industry statistics
- Reviews of your products, services and business
- Run a quiz or competition
- Run a survey
- Simple ‘how-to’ picking something aspect of your business which solves your customer’s problems. For example, if you’re a garage write a how to on changing a tyre.
- Tell a story, anecdote or something humorous
- What's new and what’s hot
- White papers
- Write up some helpful tools including templates, checklists, calculators, etc.
- Write up some interesting staff profiles
- Your opinion on [your industry, economic trends, best practice]
- Your top tips on XYZ
You may want to pause me here and absorb this list.
Don’t forget that there are lots of ways you could present your information. It could be a podcast, video, an inforgraphic
What you will notice is that there aren't many items on it which have a sales’y feel to them. That's because at the very heart email marketing is this concept: Rather than trying to sell something to somebody give them information which helps them choose to buy.
Now, this is such a liberating experience because it means you don't have to feel as though you need to find the perfect form of words to convince somebody that they want to use your service. You don't have to worry about trying to manipulate the sale out of them. Instead, all you're doing is helping them make the best buying decision they can by giving them terrific information. And remember the reason why people are surfing the web in the first place is that they’re looking for information – not looking to be sold to. (Just think about your own browsing habits for a second to confirm that.)
Now you’re armed with your inspirational list all you need to do is fill the page!