Marketing Consultancy Services
Get the Most From Your Marketing
There are few things in business life which can't be solved by having more customers.
And the easiest way to acquire more customers is through better marketing to more prospects. Once they become a customer you can continue to market to them to increase their lifetime spend. This is 'End-to-End' marketing or marketing which magnetically attracts customers and then funnels them into a continuous journey with your business.
It is the most powerful way I can help your business grow as it delivers a return at every step, from generating new customers to maximising the profits from your existing ones.
Take your business to the next level and get in touch below.
Put Your Marketing on Autopilot
My Campaign Marketing service is perfect if you are launching a new product or service. Or simply if you want to put your marketing on autopilot and let it automatically generate traffic, customers and repeat revenue.
I will develop the strategy, set-up all the tools you need and, if necessary, write the collateral (ads, emails, videos, brochures, etc.) to deliver the campaign. All you have to do is 'push the go button'.
If you want to quickly add more customers to your business, get in touch below.
The What, Why & How of Marketing
Your marketing strategy is the most important document after your business plan.
It gives you direction and tells you exactly how to accomplish your marketing goals - it's the sat-nav of plans to guide you to your destination in the quickest way possible. (And if you're thinking of exiting your business in the next few years, it's the 'how-to' guide to sustaining and growing your business any investor would need to see.)
I will give you a marketing strategy that you can easily understand and implement. It contains everything you need from branding, customer profiling and competitor analysis through to a step-by-step guide to multi-channel marketing.
Give your business the plan to thrive. Get in touch below.
The Best Way to Escape Problems Is To Solve Them
Falling enquiries from your campaigns? Online pay-per-click advertising costs rising? Email open rates falling? Campaigns that worked well once suddenly stop? Sound familiar? If you are experiencing any of these types of issue, I can help.
I have spent thousands of hours working on digital and traditional marketing campaigns and have a keen sense for quickly identifying what's going wrong. Most times I am able to make a few critical tweaks to get things back on track again - and usually after just a few hours analysis.
Let me help get your marketing back to peak earning efficiency. Get in touch below.
Tools I Use
Clear, Effective, Commercial Marketing Consultancy
Marketing has evolved at a dramatic pace in the last few years. We've seen the marketing crown pass from direct mail to email to social media. However, the reality is that today's effective marketing is a blend of multiple channels and different approaches linking together to form a 'super-strategy'.
Below are a few of the different tools I might use to construct your 'super-strategy' so you can gain the maximum opportunities and win the most sales. (You may also want to check out my Marketing Toolbox and see the various strategies and techniques I use alongside these tools to help your business grow.)
Your website lies at the heart of your marketing since nearly every call to action will drive prospects to it. I will optimise your website’s performance to ensure you convert more visitors into sales and enquiries.
What counts on Social Media is engagement (sharing, comments, etc.), not likes. As much benefit can be gained from organic posts as paid advertising – in fact, one boosts the other. I will give your SM campaign direction and purpose, connecting it with other marketing channels to maximise its effectiveness.
Facebook and Google Ads provide a rich additional source of ‘ready to buy‘ prospects directly to your business for often only a few pence per visit. I have managed over £350,000 of advertising spend on both platforms and can help you generate strong sales revenue for your business.
For every click of a Google Ad, nine more click on organic listings. So, getting your SEO right is vital to your growth. I can advise you on the key areas to focus on and how you can accelerate your progression up the Google results pages.
Direct mail, leaflets, brochures, and other forms of traditional marketing can still be highly effective tools in your marketing arsenal. When appropriate, I weave these into the campaign to ensure your message is seen more times and in more places by your prospects.
People behave differently on their phones than they do on their desktops. My marketing approaches harness that difference and use it to your advantage whether it’s Instagram, SMS or simply presenting your website correctly to drive sales.
Great copy is more than just getting your message right, it’s about creating an emotional bond with your reader so they want to buy from you: Making the sale is so much easier if your prospect has made the decision in their heart first. My copywriting creates emotional connections between you and your prospect so buying from you feels easy and relaxed.
At the heart of my approach is rigorous analysis from which I can then make strategic decisions based on business and marketing metrics. During this process, I often uncover opportunities which you can immediately capitalise on.